Reciprocal Link Building Services

What is Reciprocal Link Building?

Reciprocal link is a link-building method which involves exchange of hyperlinks between two websites to gain higher ranking in major search engines. In the past years, reciprocal linking became important as the search engine algorithm considered it essential. Reciprocal linking properly done has value. The following guidelines are to be kept in mind when you go for link exchange with a website.

The guidelines:

1. The website linking to one-another should be thematically related.
2. The linking website should not be a competitor site.
3. The sites must not include adult material or link to websites that do.
4. The sites should not be a medium which encourages hatred on the basis of nationality, race, religion, politics etc.
5. Preferably, the websites should not use frames in their website pages.
6. The website must offer genuine value to the other websites and vice-versa.

What are the benefits of reciprocal linking?
Reciprocal link building is an important technique to increase the value of a website. Some of the advantages are as follows:

• Reciprocal linking is efficient in driving traffic to your website.
• Position of the website improves in the search results.
• Reciprocal links are generally very stable links and remain in place for a long time.
• These links are a good way to promote your products in an inexpensive manner unlike spending in advertising.
• These links tend to indicate what the major industry players are planning and how they are going about?
• These links can be easily managed as opposed to pay-per-click and banner ads.
• Reciprocal linking is the cost-effective method of getting continued traffic with almost no expenses involved.

• How does Reciprocal Link Building help?

  Reciprocal links add to your link popularity if the web site you exchange links with has more link popularity than your site. In terms of reckoning, reciprocal links are not as powerful as inbound, one-way links when it comes to determining ranking. Cross links are mostly spin-offs created by routine communication between you and the owner of the other site.

  To make the most of reciprocal links/cross links try to exchange links with sites that have the same key words as yours.

  Make sure you exchange links with sites that have good page ranking. Download the Google toolbar, with which way you will be able to tell the page rank of any page you want to exchange links with. A higher PR in the search ranking means more traffic. Experts suggest exchange of links with only pages of PR 4 or higher to ensure better ranking.

  This way you can ensure that the people who visit your site are people who are actually interested in your product or service, not just eyeballs. And you need to spend to do all this either!