Why SEO is a Great Investment for Your Website?

Posted by Bijaya on 20-Nov-2008

Why is Search Engine Optimization Important?

Natural search can be an incredible source of well-targeted traffic to your site, and once you show up at the top for your keywords, you have a source of traffic that's not limited by cost-per-click or daily budgets like sponsored search.

SEO is a great investment for the following reasons:

• Improvements to the way you organize your site and its content will help the search engines find and index its content for the life of the site.
• The suggestions that we give will be “best practice” standards that you and your designers can use for any future work you do.
• New, original content that you add will be yours forever, and you can bring in search traffic from it for as long as it’s there.
• Many links that you get will be permanent links, that will continue to exist, drive traffic, and help your search results for as long as the linking site remains online.
• Most importantly, you never pay a cent for showing up for keywords that you aren’t targeting. In fact, long-tail searches that weren’t planned for can bring in a lot of converting traffic as well.

How Does Search Engine Optimization Work ?

The first step in SEO is keyword selection. Sometimes our clients have keywords in mind that they know work well for their site. We also do keyword research using a variety of methods including competitive intelligence, Adwords and Analytics data, and keyword suggestion tools that make statistical estimates based on samples of searches drawn from various sources. Once we have agreed upon the best keywords to target, we can move onto the next step.

Next, we make sure that your content is accessible to Google and organized in the best way possible. This initial focus is an evaluation of on-page SEO factors. During the setup process, the website itself is thoroughly evaluated, and suggestions are made that will improve the way that your site is ranked in Google for the best keywords.

The ongoing process of search engine optimization involves link building and content creation. There are many different ways to approach both.

For link building, we use a variety of methods to create a natural link profile that increases Google's perception of "importance" of your website. Many of the links we can get for your website will be permanent links that help your rankings for years to come. We realize that Google is constantly trying to devalue "paid links" so that webmasters can't "buy their way to the top" of the search results, so we avoid links from sites who appear to be engaging in this practice.

There are also many different ways to go about content creation. We encourage blogging and social media, and we have writers who can take on these tasks as well. Google values content, and it is an integral part of an effective SEO campaign.

There are many other factors involved in search engine optimization, such as historical factors and "trust," and we address them all throughout the course of our work.

Search Engine Marketing.

Posted by Bijya on 19-Nov-2008 in Search Engine Marketing.

Search engine marketing means a lot of things to a lot of people but what is search engine marketing or sem? It's not search engine optimization or seo. Search engine marketing is the ability for advertisers, ad agencies, marketing firms and anyone that owns a web site and has a search advertising budget to pay for sponsored listings on a cpc (cost per click) or ppc (pay per click) basis. Search engines like Overture and Google Adword are examples of search engine marketing programs. Search marketing is the quick fix to driving targeted traffic to a web site but it's also the most expensive way to get search engine traffic. That's because you pay for every visitor that comes to your site from the search engines.

Search Engine Marketing Advantages

Search engine marketing has its advanteges when compared to search engine optimization; here are a few of those advantages.

• Search engine marketing listings are almost instantaneous.
• Ability to determine your most profitable keywords in days, not months.
• You control the copy that appears in the listing.
• You can always be the first listing for a keyword if you have the budget.
• On page factors associated with search engine optimization are non-existent.
• Ability to track search engine marketing campaigns is simple.
• Ability to track conversion ratios on each keyword phrase is easy.
• You control the landing page the visitor gets to when they click on a sponsored link.
• No need to submit your web site to the search engines.
• Many more reasons to choose Search engine marketing!

KeywordRanking.com offers full service options to help you maximize your search engine listings. Sign up with KeywordRanking.com for your SEM program and get ranked higher today!

10 Search Engine Optimization Strategies ?

Posted by Bijaya on 05-Nov-2008 in 10 Search Engine Optimization Strategies ? .....

1. Meta Tags.
   

   Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keywords tag, description tag, and robots tag on each page.

   
   
2. Create and update your sitemap.
   

   Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo.

   
   
3. Ensure that all navigation is in HTML.
   

   All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it's not optimized. Create your navigation in HTML to enhance internal links throughout your website.

   
   
4. Check that all images include ALT text.
   

   Your image's alt text is spidered by search engines. If you're not including your keywords in alt text, you're missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.

   
   
5. Use Flash content sparingly.
   

   Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

   
   
6. Make sure that your website code is clean.
   

   Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a W3C validator before promoting.

   
   
7. Place keywords in your page content.
   

   Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.

   
   
8. Submit your website to search engine directories.
   

   It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.

   
   
9. Build links to your website.
   

   Consider building a link exchange program or create one-way links to your site using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

   
   
10. Learn the basics.
    

    Learning to optimize your website for search engines takes time and patience. Start by applying basic search engine optimization principles. If you're new to website optimization, or even a well seasoned veteran, begin by prioritizing which pages are most important to you and go from there. Soon you'll find yourself moving up the rankings.

Followed by Seo Technique..

Why We Should Directory Submissions?

Posted by Bijaya on 05-Nov-2008 at 8 p.m...

There are many Advatages for a Web site if it linked from Web Directories.

1. Your Will Get Good Quality traffic
2. Search Engines Index Your Website Quickly
3. Your Website Will Get Higher Rankings on Search Engines

Getting Low Traffic and Less Search engine Rankings. Looking for a Quality Web Directory Submission Service.We At MCS Provide you with the Best quality Manual Website service. Our Best Quality Directory Submission Service is done Manually.. No submission Software...No Bots.

• Permanent, relevant and one-way link building.

• Build quality links for just one time investment!

• Directory submissions is considered as effective link building method according to experts.

• Build links naturally and gradually with our delayed manual submissions.

• We submit to 100% SEO friendly directories only. No use of 'no follow', 'no index' tags, no PR draining or 302 directs.

• Manual submission only: We will not use any software but we will spend hours to submit your website to these directories..

• Cheapest rates! less than 0.2$ to 0.15$ per submission!

• Quality reports - with one click tracking URLs.

• Only submission to quality directories.

• Submission with due care. NO blind submissions.

• Submission to directories having faster review time.

• Attractive rate for bulk orders (Min. 5 sites)

• 10 packages offered based on your requirement.

• Submissions by expert team - we are providing this service since more than 2 years.