Keyword Optimization

posted by Bijaya on 30-10-2008 at 9.00 p.m

Keywords are the most important SEO item for every search engine – actually they are what search strings are matched against. So you see that it is very important that you optimize your site for the right keywords. This seems easy at first but when you get into more detail, it might be a bit confusing to correctly determine the keywords. But with a little research and thinking the problem of selecting the right keywords to optimize for can be solved.

Search engine optimization (SEO) is about adding finely tuned keywords and phrases to your pages so that you can bring as many relevant visitors to your site as possible. Web site optimization (WSO) is the process of optimizing web sites for maximum speed, which ideally includes SEO as part of the optimization process. WSO and SEO are often used interchangeably, but they are different. WSO is an umbrella term that can optionally incorporate SEO, while SEO is devoted solely to raising search engine relevance to acquire relevant visitors. Now that we've got that straightened out, let's look at what we'll cover in this chapter.

To fully optimize a web site, you need to optimize its keywords. Although the focus of this book is on speed optimization, it's important that you optimize your keywords so that your audience can find your site. A lightning-fast web site won't succeed if no one can find it. This chapter summarizes keyword selection and placement techniques that you can use to maximize the search engine positioning of your site.

SEARCH ENGINE OPTIMISATION

Posted by Bijaya on 21-Oct-2008 In Search Engine Optimisation.......

SEO seeks to increase a site’s visibility in search engines and enhance its value to visitors through topical page design, consistent HTML ... “OR” Search engine optimization is also known as SEO . This is the process of improving the amount of traffic and the quality of traffic to a website ...

1.Do not create doorway pages, or re-directs. It only counts as spam and you will get banned from the internet.

2.Creating Web Pages or Sites that have duplicate content will get your site removed from the Search Engine Database as well. This also counts as spam.

3.Link exchange is necessary for increasing web traffic, and link popularity, but, if you exchange links with a web page that does not have any similar content as your site, or any relevance, it will actually go against you in a negative way. Its not the quantity of your links, its the quality, quality meaning similar content, how well the web page is designed, etc.

4.Do not have pages with only links on them, except for your site map.

5.Follow World Wide Web Consortiums validation service. If your pages do not validate due to the fact of having numerous error, how can your page be indexed by a Search Engine easily. If your Web Page does get indexed and you are getting decent traffic to your site, imagine how much more potential business or traffic you could get if your site is error free. Having these errors will prevent a numerous amount of people from not being able to even view your site. Depending on what version of their Web Browser they are using, which Operating System, etc.

There are various good things your can do to Optimize your Web Page, such as the following: ----

In this Side Search Engine Optimisation .