Search engine marketing means a lot of things to a lot of people but what is search engine marketing or sem? It's not search engine optimization or seo. Search engine marketing is the ability for advertisers, ad agencies, marketing firms and anyone that owns a web site and has a search advertising budget to pay for sponsored listings on a cpc (cost per click) or ppc (pay per click) basis. Search engines like Overture and Google Adword are examples of search engine marketing programs. Search marketing is the quick fix to driving targeted traffic to a web site but it's also the most expensive way to get search engine traffic. That's because you pay for every visitor that comes to your site from the search engines.
Search Engine Marketing Advantages
Search engine marketing has its advanteges when compared to search engine optimization; here are a few of those advantages.
- Search engine marketing listings are almost instantaneous.
- Ability to determine your most profitable keywords in days, not months.
- You control the copy that appears in the listing.
- You can always be the first listing for a keyword if you have the budget.
- On page factors associated with search engine optimization are non-existent.
- Ability to track search engine marketing campaigns is simple.
- Ability to track conversion ratios on each keyword phrase is easy.
- You control the landing page the visitor gets to when they click on a sponsored link.
- No need to submit your web site to the search engines.
- Many more reasons to choose Search engine marketing!
KeywordRanking.com offers full service options to help you maximize your search engine listings. Sign up with KeywordRanking.com for your SEM program and get ranked higher today!
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